I’m sure that you’ve seen the topic of the ethics of real fur come up increasingly in pop culture and fashion news over the past few years. Whether it be Billie Eilish refusing to wear Oscar de la Renta at the Met Gala unless the company promised to cease the sales of real fur coats. Or the ever so controversial conversation of the use of vintage or found real fur coats. This topic is bound to have shown up recently on your feed. But what is sparking this conversation? How can we inform people of the importance of preserving vintage real furs and faux furs?  With preservation through fur cleaning and fur conditioning, proper fur storage, and the innovations of todays furriers, the fur industry is more sustainable than ever. This and the low environmental impact of vintage furs should be sparking a renaissance for the industry. Let’s take a look at what has led us to this point.

Malibu has long been a destination for the rich and famous to settle down and escape from their busy lives. And with this kind of wealth comes a love for many luxuries, including fur coats and fur accessories. Whether it be a shearling coat, mink coat, fur winter coats, or a chinchilla vest, Malibu’s hot summers, salty ocean air, and excessive heat use during the cold winters bring a lot of issues regarding proper fur storage for any type of fur coat.

Celebrity sightings across the San Fernando Valley have increased over the past several years. Blisters are spotted mixing with ordinary people. The Valley's more exclusive neighborhoods are attracting more A-listers. And cities like Sherman Oaks and Studio City being so close too many production studios. The valley has a lot to offer from Burbank to Calabasas and neighborhoods like Granada Hills, Porter Ranch and Woodland Hills. Because of this, the Valley is now home to more actors than anywhere else. Which raises the question: Is this the new Beverly Hills? Is this the new Hollywood? In reality, the Valley will never be the new Beverly Hills or Hollywood. The Westside and Malibu give A-listers the iconic zip codes that have become such a part of their social status. And being so near the best shopping and events can't be beat. But the Valley offers an escape from their crazy daily lives. And the separation from fans and paparazzi has become more appealing than ever. As a result, A-listers and the wealthy elite alike are buying properties in the Valley.  San Fernando Valley has a sense of normalcy to offer the celebrities and the wealthy. But Beverly Hills and Hollywood offer a lot that other cities can't. Luckily it is only a short drive away.